Audience Metrics

• MassLive.com has 249,000 unique visitors¹ and 18 million page views² each month
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Demographics

• MassLive.com visitors are upscale, educated, and affluent
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Consumer Purchasing Behavior

Consumers actively use our Web sites in a variety of ways

Using Classifieds

• Jobs: 42% of the people in the Springfield area use MassLive.com to look for jobs, check on job markets and check out career information.³
• Autos: 18% of MassLive.com visitors are actively shopping for vehicles.³
• Real Estate: 15% of MassLive.com visitors will buy, sell, or rent Springfield area real estate in the next 6 months.³