Audience Metrics

• al.com has 1 million unique visitors¹ and 55 million page views² each month
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Demographics

• al.com visitors are upscale, educated, and affluent
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Consumer Purchasing Behavior

Consumers actively use our Web sites in a variety of ways

Using Classifieds

• Jobs: 47% of al.com visitors visit web classified job sites regularly/occasionally.³
• Autos: 20% of al.com visitors plan to buy a car/van/truck or SUV in the next 12 months.³
• Real Estate: More than 90,000 al.com visitors plan to buy a new home during the next 2 years.³