NOLA.com attracts active consumers.
Audience Metrics
- NOLA.com has over 2.2 million unique visitors each month1
Demographics
- NOLA.com visitors are upscale, educated, and affluent
Consumer Purchasing Behavior
Consumers actively use our Web sites in a variety of ways
Using Classifieds
- Jobs: 45% of NOLA.com visitors visit web classified job sites regularly/occasionally.2
- Autos: 18% of NOLA.com visitors plan to buy a car/van/truck or SUV in the next 12 months.2
- Real Estate: Over 16% of NOLA.com visitors plan to buy a new home during the next 2 years.2
Sources:
1Omniture Sitecatalyst, October 2009
2The Media Audit, Apr-Jun 2009, Base: New Orleans Six-County Area (Jefferson Parish, Orleans Parish, St. Bernard Parish, St. Charles Parish, St. John the Baptist Parish, St. Tammany Parish) adults age 18+, past 30 days.
