MassLive.com attracts active consumers.
Audience Metrics
- MassLive.com has 445,000 unique visitors1 each month
Demographics
- MassLive.com visitors are upscale, educated, and affluent
Consumer Purchasing Behavior
Consumers actively use our Web sites in a variety of ways
Using Classifieds
- Jobs: 44% of the people in the Springfield area use MassLive.com to look for jobs, check on job markets and check out career information.2
- Autos: 17% of MassLive.com visitors are actively shopping for vehicles.2
- Real Estate: 16% of MassLive.com visitors will buy, sell, or rent Springfield area real estate in the next 6 months.2
Sources:
1comScore Media Metrix, July 2009
2Vistor Survey MassLive.com 2008 Belden Associates
