al.com attracts active consumers.
Audience Metrics
- al.com has 1.3 million unique visitors each month1
Demographics
- al.com visitors are upscale, educated, and affluent
Consumer Purchasing Behavior
Consumers actively use our Web sites in a variety of ways
Using Classifieds
- Jobs: 44% of al.com visitors visit web classified job sites regularly/occasionally.2
- Autos: 39% of al.com visitors plan to buy a car/van/truck or SUV in the next 12 months.2
- Real Estate: 53% al.com visitors plan to buy a new home during the next 2 years.2
Sources:
1comScore Media Metrix, October 2009
2The Media Audit, April-June 2009, Base: Birmingham Area Adults 18+ past 30 days
