MassLive.com attracts active consumers.
Audience Metrics
- MassLive.com has 709,000 unique visitors each month.1
Demographics
- MassLive.com visitors are upscale, educated, and affluent
Consumer Purchasing Behavior
Consumers actively use our websites in a variety of ways.
Using Classifieds
- Jobs: MassLive.com reaches 51% of adults who visit job sites.2
- Autos: MassLive.com reaches 38% of adults who plan to buy a vehicle in the next year.2
- Real Estate: MassLive.com reaches 46% of adults who plan to buy a home in the next 2 years.2
Sources:
1comScore Hybrid Media Metrix, November 2010
2The Media Audit, June-July 2010, Base: Springfield DMA (Hampden, Hampshire, Franklin, and Northern Hartford County) Adults 18+, Past 30 days
